Since the start of 2026, the continuous warming of China-ROK relations has injected strong impetus into bilateral economic and trade cooperation. As a benchmark Sino-ROK joint venture automobile enterprise, Beijing Hyundai has seized the opportunity and delivered a steady performance report for 2025. With an annual sales volume of 210,000 units in 2025 and six consecutive months of positive growth, the company has consolidated its development foundation amid the wave of industry transformation. What deserves more attention is that Beijing Hyundai has confirmed its participation in the 2026 Beijing Auto Show with a full lineup, demonstrating its firm determination to deepen its roots in the Chinese market and accelerate breakthroughs in electrification transformation.

Recently, Beijing Hyundai officially announced its participation in the 2026 Beijing Auto Show, which will be held from April 24 to May 3, 2026. This event will serve as an important platform for the enterprise to implement its “Smart Start 2030 Plan” and showcase its transformation achievements. As a top-tier event in China’s automotive industry, the Beijing Auto Show is a core venue for automobile manufacturers to release strategies and display technologies. It is also a key battlefield for Beijing Hyundai. The participation in this auto show underscores Hyundai Motor’s high attention to the Chinese market and its firm commitment to long-term development in the region.

Beijing Hyundai plans to make a high-profile appearance with a brand-new image, bringing a diverse product portfolio covering fuel-powered, pure electric and hybrid vehicles. In addition to the newly launched pure electric SUV Yiou, Beijing Hyundai will highlight its second pure electric model. Meanwhile, the company will also unveil a new electric vehicle brand, showcasing the localized implementation results in the new energy sector. The new products will be built on an upgraded technology platform, bringing surprises in terms of design concept, driving range and intelligent cockpit.

Supported by both steady performance growth and shareholder synergy, Beijing Hyundai has gradually emerged from the growing pains of transformation by virtue of shareholder resource coordination, localized technological upgrading and full-cycle quality control. By showcasing its performance achievements and brand-new product portfolio at the Beijing Auto Show, the company is expected to further reshape its brand image and usher in a new chapter of high-quality development against the backdrop of deepening China-ROK economic and trade cooperation.